Marketing

Sport Club Marketing

Working with Student Affairs Marketing

• Before you start

  • Identify your budget and check how much money you have to spend.
  • Check with your advisor first.
  • Include our marketing team early so we can point you in the right direction

• Making your request

  • Make your request to marketing via email and cc your UREC advisor
  • Within the required timeline, send the following info:
    • Content: What you’re promoting, who, when, when, where, why and how
    • Budget amount and budget code
    • Timeline (when is your event, when do you need materials)
    • Quantities and sizes for apparel
    • Who needs to be involved with proofing (coaches, captains, etc.)
    • Inspiration and Ideas are welcome

• Proofing & Approval

  • You can design your own pieces; however, your sport club represents University Recreation. Student Affairs Marketing needs to review and approve before ordering apparel and other public-facing items.

• Ordering & Distribution

  • To place orders, we need your budget code, quantities, sizes, shipping address.
  • If marketing coordinated the design, we can place orders.
  • Payments will go through our marketing p-card, and your budget will be charged in WorkDay.
  • We can distribute on-campus advertisements like flush flashes, digital signage, and sandwich boards.

Staff Contacts:

General UREC Marketing: urec.marketing@wsu.edu

Sarah Page: s.patterson@wsu.edu 

Branding Guidelines

• General Guidelines

  • We cannot use branding elements, fonts, or other imagery associated with WSU Athletics.
  • Official marks and verbiage needs to include a TM or ® symbol: https://trademarks.wsu.edu/university-marks/
  • Don’t create your own logos. Talk to Student Affairs Marketing first.

• Apparel

  • Apparel must be ordered through licensed vendors. The list can be found online: https://trademarks.wsu.edu/licensed-vendors/
  • There are rules about which logos we can use and how, and we cannot recreate or modify logos: https://trademarks.wsu.edu/university-marks/
  • There are also new Name, Image, Likeness (NIL) rules that limit how we can use imagery of student athletes, which applies to sport clubs.

• Print Pieces

  • UREC and Sport Club branding should be included

Marketing Services & Pricing